Iowa's newspapers connect you to what matters!

The newspapers of Iowa have launched a statewide marketing campaign, “Connecting You to What Matters,” to remind all Iowans of the important role newspapers play in their daily lives and in each community.

The campaign kicked off in May of 2011 and includes newspaper, online, radio, cable television and Facebook ads. The ads convey the message that newspapers, in their print and digital forms, connect Iowans to what matters most to them…whatever and whenever that may be. The campaign was developed by a task force of newspaper representatives from across Iowa and will be seen and heard in statewide media through April of 2012.

Iowa’s newspapers also launched a new website, www.IowaNewspaperConnection.com, where you can find common newspaper myths and information about the future of the industry. It also features key tips on advertising in newspapers and their online and mobile applications, the many career opportunities available in the journalism field, as well as feeds with recent headlines from newspapers across the state.
Campaign ads feature statistics gleaned from two recent studies commissioned by the Iowa Newspaper Association. Both studies show that the Iowa newspaper industry is thriving and innovative. From a 2010 survey by Newton Marketing & Research of Norman, Oklahoma:

• 86% of Iowans read newspapers
• Iowa newspapers average 2 readers per copy
• Almost 50% of Iowans have a digital connection to their newspaper. This could be through the newspaper’s website, Facebook, Twitter or text messages.
• By more than a two to one margin over any other media source, more Iowans get information about local events from their newspaper.
• Iowans of all ages read newspapers, including 76% of 18-34 year-olds who have read a paper in the past week.

And a 2010 survey by Selzer & Co. of Des Moines further reinforces the strength of Iowa’s newspaper industry:

• 72 percent of Iowans said the newspaper provides critical information for everyday life.
• Iowans believe newspapers are the best medium for:
• Knowing what stories are most relevant to the people in the community;
• Connecting people to the community;
• Providing the most complete news source for the community;
• Providing information that saves readers money;
• Giving readers ideas on new things to do; and
• Making things better in the community.

TV and Radio spots:

Television ad

Radio ad - Connecting You to WHO Matters

Radio ad - Connecing You to WHAT Matters

Radio ad - Connecting You When it Matters

Print ads

Testimonials

Research:

Click here to see the results of a 2010 survey on Iowans' perceptions of newspapers

Back to top