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 Iowa's
newspapers reach consumers!
• 86% of Iowans read newspapers
• Iowa newspapers average 2 readers per copy
• 51% of Iowans turn to their newspaper first
for shopping information (compared to 18% for Internet, 3% for TV and
1% for radio)
• 42% of Iowans turn to their newspaper first
for product cost information, versus 32% turning to the internet, 2% turning to television
and less than 1% turning to radio
• 43% of Iowans rely on their local newspaper
first for community events
• 80% of Iowans access the Internet...over
96% of Iowans with computers at home have Internet access and
more than 53% of them have accessed a newspaper
web site in the past 30 days
• In the past two weeks, 52% of Iowans say
they purchased an item advertised in the newspaper, versus 15%
from television advertising and 5% from radio
• 78% of Iowans read or look at advertising
inserts in their newspaper
• 50% of Iowans prefer to receive advertising
inserts in their newspaper versus 7% by direct mail
• 45% of Iowans read political advertising
in newspapers.Newspapers lead all other media as the source most relied on for information on local political candidates.
• 86% of Iowans have read at least one issue
of a newspaper in the past week
*Source: Newton Marketing & Research,
2010
Click here
to see more statistics gathered from a CNA statewide survey.
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