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Iowa's
newspapers reach consumers!
At 86%, Iowa's newspaper readership
is well above the national average of 76%
$56,761 is the average household income
of the Iowa newspaper reader
Iowa newspapers average 2 readers per
copy
56% of Iowans turn to their newspaper first
for shopping information (compared to 2% for TV and less than
1% for radio)
51% of Iowans turn to their newspaper first
for product cost information, versus 1% turning to television
and less than 1% turning to radio
52% of Iowans rely on their local newspaper
for community events
71% of Iowans access the Internet...over
93% of Iowans with computers at home have Internet access and
more than 50% of them have accessed a newspaper
web site in the past 30 days
In the past two weeks, 56% of Iowans say
they purchased an item advertised in the newspaper, versus 17%
from television advertising and 7% from radio
84% of Iowans read or look at advertising
inserts in their newspaper
53% of Iowans prefer to receive advertising
inserts in their newspaper versus 7% by direct mail
45% of Iowans read political advertising
in newspapers
92% of Iowans have read at least one issue
of a newspaper in the past week
*Source: Newton Marketing & Research,
2007
Click here
to see more statistics gathered from a CNA statewide survey.
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