Iowa's newspapers reach consumers!

• Iowa has more newspapers per capita than any other state in the nation

• At 86%, Iowa's newspaper readership is well above the national average of 83%

• $47,523 is the average household income of the Iowa newspaper reader

• Iowa newspapers average 2 readers per copy

• 48% of Iowans turn to their newspaper first for shopping information (compared to 6% for TV and 2% for radio)

• 47% of Iowans turn to their newspaper first for product cost information, versus 4% turning to television and 1% turning to radio

• 54% of Iowans rely on their local newspaper for community news

• 56% of Iowans access the Internet...over 88% of Iowans with computers at home have Internet access

• In the past two weeks, 37% of Iowans say they purchased an item advertised in the newspaper, versus 16% from television advertising and 7% from radio

• 80% of Iowans read or look at advertising inserts in their newspaper

• 56% of Iowans prefer to receive advertising inserts in their newspaper versus 5% by direct mail

• 66% of Iowans read political advertising in newspapers

• 89% of Iowans have read at least one issue of a newspaper in the past week

*Source: Newton Marketing & Research, 2003

Click here to see more statistics gathered from a CNA statewide survey.

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