iReach

iReach is Customized Newspaper Advertising's monthly electronic newsletter. Through iReach, CNA provides advertisers with current trends and information about the newspaper advertising industry. Each month, the focus is on different newspaper research, providing a tool that is beneficial to advertisers during the planning and placement process.

Since the inception of iReach in August 2002, a variety of topics have been discussed, including branding, classified advertising, technology, reaching minorities, etc. To review archived issues of iReach, logon on to www.cnaads.com/ireach.html.

If you would like to subscribe to iReach, please e-mail CNA at cna@cnaads.com.