New Revenue for Your Newspaper!

Consider these benefits of participating in the Iowa Newspaper Classified Network (INCN) and 2x2 Network:

• Extra Customer Service for your readers - by assisting them with their classified advertising buys in other markets.

• Additional Revenue for your newspaper -
- When you sell an INCN ad, your newspaper keeps half of the suggested selling price: $150 for a statewide ad or $55 for a regional ad.
- When you sell a 2x2 Network ad, your newspaper keeps half of the suggested price: $637.50 for a statewide ad or $220 for a regional ad.

• Reduced Registration Fees - for valuable professional development opportunities throughout the state.

• Reduced INA Dues - Any newspaper that participates in either INCN or 2x2, or both networks, receives a 15% reduction in the dues it pays to the Iowa Newspaper Association.

• Kitty Checks - ten percent of every ad sold goes into a kitty, which is distributed quarterly to participating newspapers. In 2008, newspapers that participated in both networks received approximately $400 from the kitty.

• Reduced Commissions on CNA Display Advertising - weekly newspapers that participate in INCN and 2x2 pay a 25% lower commission to CNA on all display advertising sold into that newspaper.

• Expanded Classified Pages - which increases the value of your newspaper’s classifieds as an information source in your community.

The funds that are generated by this network make up the largest percentage of the funding for your association’s ad service, Customized Newspaper Advertising (CNA). Every day, CNA salespeople work with advertisers and agencies nationwide to promote newspapers across the state of Iowa as a valuable advertising vehicle. Through the one order, one bill service, media buyers are able to purchase multiple newspapers easily. The easier our media is to purchase, the more likely agencies will be to buy it.

INCN participating newspapers

2x2 Network participating newspapers

Answer Book

Statewide Classified Rates

2x2 Network Rates

Contact the Classified Manager for more information:
Samantha Fett sfett@cnaads.com
515-244-2145 ext 126