Survival of the fittest in the digital age

Midwest Newspaper Summit 2

February 4, 2010

Downtown Marriott Hotel, Des Moines, IA



REGISTER NOW!

The conversation continues...

The 2009 Midwest Newspaper Summit was just the first part in the discussions to determine new business models and revenue streams for the news industry. While the inaugural summit provided numerous ideas to get newspapers started down a new and more profitable path, it’s clear that there is no quick fix or one-size-fits-all solution for the challenges faced by the media industry. Be a part of the continued discussion at the Midwest Newspaper Summit 2, Feb. 4 in Des Moines.

Click here for a recap of the inaugural Midwest Newspaper Summit

Presented by:
Iowa Newspaper Foundation
Illinois Press Association
Kansas Press Association
Minnesota Newspaper Association
Missouri Press Association
Nebraska Press Association
South Dakota Newspaper Association
Wisconsin Newspaper Association

Eight Midwest state press associations are working together to conduct the second Midwest Newspaper Summit at the Downtown Marriott Hotel in Des Moines. This one-day event will engage industry leaders in a cutting-edge discussion about the economics of the news industry. Nationally recognized speakers will again delve into the rapid changes newspapers are experiencing in the wake of the digital age, new ways to structure the newspaper business, new revenue models and many other critical topics.

See the event schedule below.

A trade show area will be available all day with vendors showcasing their latest products and programs.

A special welcome reception is being planned for Wednesday, Feb. 3 for those planning to be in Des Moines the evening before the event.

Special bonus: The Friday following the Midwest Newspaper Summit 2 coincides with the Iowa Newspaper Association’s Annual Convention and Trade Show. All Summit registrants are invited to stay and attend sessions on Friday, Feb. 5 for only $15.*Check out Friday's schedule here.

REGISTER NOW!
To register for Midwest Newspaper Summit 2, select your state below:
Illinois Press Association
Iowa Newspaper Association
Kansas Press Association
Minnesota Newspaper Association
Missouri Press Association
Nebraska Press Association
South Dakota Newspaper Association
Wisconsin Newspaper Association
Other State Press Association
Other

Download a printable flyer and registration form.


MIDWEST NEWSPAPER SUMMIT 2 SCHEDULE

Wednesday, February 3
 
6:00 p.m.-8:00 p.m.   Welcome Reception at the Des Moines Register
715 Locust St, Des Moines
     
Thursday, February 4
 
9:00 a.m.   Registration opens; free continental breakfast
10:00 a.m.   Welcome
10:10 a.m.-11:15 a.m. "Transitioning to a New Business Model"
    William Grueskin, Columbia University/former managing editor, The Wall Street Journal Online
11:15 a.m.-11:35 a.m.   Networking Break
11:35 a.m.-12:35 p.m.   “Where's the Beef? Putting Content Back Into Your News Burger”
    Randy Hill, The Modellers
12:45 p.m.-1:45 p.m. Lunch
1:45 p.m.-3:00 p.m.   "Life After Google: Survival Strategies in the Digital Age"
    Adam Penenberg, author of Viral Loop/journalism professor, New York University
3:00 p.m.-3:30 p.m. Networking Break
3:30 p.m.-4:30 p.m.   "Growing Revenues on a Digital Platform"
    Mike Blinder, The Blinder Group
4:30 p.m.-5:00 p.m. Moderated Discussion
5:00 p.m. Closing Remarks
5:30 p.m.-7:30 p.m. Networking Reception
6:30 p.m. Live Auction
Proceeds benefit Iowa Newspaper Foundation
9:00 p.m.-11:00 p.m. Reception in Presidential Suite
   
Read more about the presenters here.  

REGISTRATION FEES:

Registration through
January 27, 2010
- $60

Registration after
January 27, 2010
- $75

Friday, Feb. 5 Registration - $15

Thursday's lunch is included in registration fee


ACCOMODATIONS:

Downtown Marriott Hotel
700 Grand Avenue • Des Moines, Iowa 50309

Ideally located in the heart of the business district, Des Moines Marriott Downtown is connected to the Iowa Events Center and Wells Fargo Arena by skywalk, making it one of the most convenient downtown Des Moines hotels. Offering a well-equipped fitness center and pool, this hotel makes it easy to stay active while on the road. Dine at the delectable on-site Rock River Grill and Tavern, or discover unique area restaurants, close to shopping and entertainment.

Room Rate: $107.00

Make reservations by calling
1-800-514-4681
(Ask for “INAINAA” rate)

or online at

www.DesMoinesMarriott.com
Enter your check-in and check-out dates, then select “ Special Rates & Awards.”
Use the following group code: INAINAA

Hotel reservations accepted at the discounted rate until January 20, 2010.


INA CONVENTION SCHEDULE OF EVENTS

Friday, February 5

8:00 a.m. Registration and Trade Show open
**Free Continental Breakfast in Trade Show served until 9:00**


9:00-10:10 a.m. Kick-off Address:
“ Heading for Home: My Journey from Little League to Hollywood!”
Kent Stock, coach of the Norway baseball team featured in the Iowa-based movie The Final Season

10:10-10:30 a.m. Refreshments in Trade Show

10:30-11:45 a.m. Concurrent Sessions:

Leadership in Transitional Times
David Stoeffler, Touchstone News Consulting

Survival Selling
Mike Blinder, The Blinder Group

Photoshop Tips and Tricks
Kevin Slimp, Institute of Newspaper Technology

Investigative Reporting in a Time of Scarce Resources
Barbara Mack, Greenlee School of Journalism and Communication

12:00-1:30 p.m. Past Presidents’ Awards Luncheon
Distinguished Service Awards • 50-Year Club Awards • APME Major Awards
"New Opportunities for News: The Changing Media Landscape" Kate Butler, Vice President-Newspaper Markets, Associated Press

1:30-1:45 p.m. Refreshments in Trade Show

1:45-3:00 p.m. Concurrent Sessions:

Social Media: Fostering an Online Community Around Your Newspaper
Nathan Wright, Lava Row
Molly Angstman, Mid-America Publishing
Brad Hicks, Mid-America Publishing
Thomas Ritchie, Sioux City Journal

Maintaining and Enriching Journalism in a Customer-Focused, Digital World
David Stoeffler, Touchstone News Consulting

Powerful Newspaper Branding that Drives Value and Loyalty
Bill Ostendorf, Creative Circle Advertising Solutions

Creating Online Ads
Kevin Slimp, Institute of Newspaper Technology

3:00-3:45 p.m. Ice Cream Sundaes in Trade Show
**INF Silent Auction bidding closes at 3:30 p.m.**

3:45-5:00 p.m. Concurrent Sessions:

Suds & Sodas: Roundtables

The Essentials of Selling Online Advertising
Chris Maikisch, Interprint Media Consultants

Digital Journalism: Where we've been and where we're going
Kevin Slimp, Institute of Newspaper Technology

The Ethics of Breaking News in the Digital Age
Steve Buttry, Gazette Communications

5:30-6:30 p.m. Awards Reception

6:30 p.m. Awards Banquet
Master Editor-Publisher Awards • Heritage Plaque Presentations • Young Iowa Journalists Awards
Bill Monroe INA Innovation Award • INF Better Newspaper Contests Winners and Newspaper of the Year

Special bonus: The Friday following the Midwest Newspaper Summit 2 coincides with the Iowa Newspaper Association’s Annual Convention and Trade Show. All Summit registrants are invited to stay and attend sessions on Friday, Feb. 5 for only $15.* Simply sign up for Friday registration when registering.


The Midwest Newspaper Summit 2 is made possible with support from Iowa Department of Economic Development.


Other supporters include:
Click here to find out more about these organizations.