Newspaper Evolution: Midwest Newspaper Summit 3

Midwest Newspaper Summit 3

September 10, 2010

Kansas City Marriott Country Club Plaza
Kansas City, Missouri

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Take part in a hands-on Innovation Project that will bring measurable and profitable results to your newspaper!

The Midwest Newspaper Summit 3 will feature a unique hands-on, learn-by-doing platform. By attending,
participants from newspapers of all sizes and at all stages of innovation will implement an Innovation Project at their newspaper.

Presented by:
Iowa Newspaper Foundation
Illinois Press Association
Kansas Press Association
Minnesota Newspaper Association
Missouri Press Association
Nebraska Press Association
South Dakota Newspaper Association
Wisconsin Newspaper Association

REGISTER NOW!

Download a printable flyer and registration form

MIDWEST NEWSPAPER SUMMIT 3 SCHEDULE
Thursday, September 9
6:00 p.m.-8:00 p.m.		Welcome Reception at the Kansas City Star Press Pavilion, 1601 McGee St., Kansas City, MO Transportation will be provided

Friday, September 10
8:00 a.m.		Registration opens; free continental breakfast
9:00 a.m.		Welcome
9:05 a.m.-10:05 a.m.		Kick-Off Address: "Innovate Like Edison: Building Your Competitive Advantage Today"
		Sarah Miller Caldicott
10:05 a.m.-10:15 a.m.		Innovation Project Introductions
10:15 a.m.-10:30 p.m.		Networking Break
10:30 p.m.-12:00 p.m.		Innovation Projects work time
12:00 p.m.-12:30 p.m.		Lunch
12:30 p.m.-3:30 p.m.		Innovation Projects work time
3:30 p.m.-4:00 p.m.		Innovation Teams report back
		Closing Remarks

REGISTRATION FEES:

Registration through September 1, 2010 - $85
Registration after September 1, 2010 - $95
Student Registration (by invitation only) - $35
Lunch is included in registration fee

ACCOMMODATIONS:

Kansas City Marriott Country Club Plaza
4445 Main Street • Kansas City, Missouri 64111

The newly renovated Kansas City Marriott Country Club Plaza hotel puts you in the heart of Kansas City, where you’ll enjoy excellent service that exemplifies Marriott. Overlooking the Country Club Plaza, our hotel’s at the sophisticated center of Kansas City’s dining, shopping and cultural scene.

Room Rate: $109.00

Make reservations by calling
1-800-810-3708
(Ask for “Midwest Newspaper Summit 3” rate)

or online at
Kansas City Marriott Country Club Plaza

Hotel reservations accepted at the discounted rate until August 24, 2010.

Attendees will choose to participate in one of three Innovation Projects:

Innovation Project #1	Innovation Project #2	Innovation Project #3
The newspaper representatives that choose this project will be engaged in developing a cooperative venture that has great potential to reduce costs while providing newspapers with the opportunity to monetize archived and current content by sharing their data with others. This potential archive of content from newspapers across the Midwest would provide a wealth of information on subjects of interest to many newspapers, as well as a new revenue stream.	Imagine an electronic system that allows you to write a story for the printed newspaper and then, without any format modifications, upload it to your website, to a mobile app or to a social networking site. This system would allow newspapers to prepare their print and digital content from one platform, making it easy and cost-effective to be online and in digital formats.	The participants who embrace this innovation project will have a keen interest in moving their news product to a mobile platform. Those engaged with this project will produce information in a format suitable for a mobile application and will explore ways to share mobile content and provide for financial transactions, thereby monetizing the application.

The three Innovation Projects were identified by a team of publishers keenly aware of the challenges and opportunities facing the news industry and dedicated to offering newspapers the opportunity to grab on to a project and “make change happen” in their communities.

Innovation Projects were developed to meet the following criteria:
1. The project is transferable to any newspaper or media company of any size anywhere making it universally adaptable.
2. The project has as a component the ability to make money.
3. The project solidifies the relationship between the newspaper and its community because it brings value to the community.
4. The project grows audience because it appeals to consumers demanding receipt of their news on different platforms.
5. The project has a defined return on investment (ROI) making it worthwhile to the company.

REGISTER NOW!

Download a printable flyer and registration form

Sponsorship opportunities are available! Click here to find out more.

Supporters include: